1915 worlds fair header

 

Its stated purpose was to celebrate the completion of the Panama Canal but it was widely seen in the city as an opportunity to showcase its recovery from the devastating 1906 earthquake. The fair was constructed on a 635 acre site along the northern shore of San Francisco in an area now known as the Marina District. Rubberset had a gold medal award winning display in block 17 of the "Palace of Varied Industries" building.

Here is a great 1915 article from Hardware World about Rubberset's display at the expo:

Newspaper story of Rubberset display at the 1915 Worlds Fair

 

Hand-colored photo from the article above that was used in Rubberset's 1915 advertising campaign as well as a souvenir stamp that was given away at the expo.  These give a pretty good indication what the display really looked like.

1915 Panama-Pacific International Exposition Rubberset display in the Palace of Varied Industry  Rubberset 1915 Expo stamp


 

Map of the Expo:

1915 Panama-Pacific International Exposition Map showing where Rubberset had their display

 

 

Map and picture of the Palace of Varied Industries where Rubberset had their display:

1915 Panama-Pacific International Exposition Palace of Varied Industry map  1915 Panama-Pacific International Exposition Palace of Varied Industry  1915 Panama-Pacific International Exposition Palace of Varied Industry  1915 Panama-Pacific International Exposition Palace of Varied Industry

 

 

Posters from the fair:

1915 Panama-Pacific International Exposition poster  1915 Panama-Pacific International Exposition poster  1915 Panama-Pacific International Exposition poster 

 

 

Rubberset playing cards were given away to all who visited their display at the expo.

These were made by the New York company Andrew Dougherty, based on the cancellation mark of the 2 cent tax stamp. 

Rubberset shaving brush news article on playing cards

Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards 

Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards  Rubberset Playing Cards

 

I highly recommend this 10 minute video to get a feel for what the "Phantom City" was like.  It was put together in 1940 using original news footage of the fair.  It really gives you context to the world in 1915.

       

Disclaimer:  This site is not affiliated or endorsed by Rubberset Company, a division of the Sherwin-Williams Company.  Rubberset Company has a website with their summarized history here.  This site is exclusively concerned with the early history of the company as it relates to their shaving brushes and was compiled from public information freely available on the web.  It is intended to be informational in nature, not commercial.