Its stated purpose was to celebrate the completion of the Panama Canal but it was widely seen in the city as an opportunity to showcase its recovery from the devastating 1906 earthquake. The fair was constructed on a 635 acre site along the northern shore of San Francisco in an area now known as the Marina District. Rubberset had a gold medal award winning display in block 17 of the "Palace of Varied Industries" building.
Here is a great 1915 article from
Hardware World about Rubberset's display at the
Hand-colored photo from the article above that was used in Rubberset's 1915 advertising campaign as well as a souvenir stamp that was given away at the expo. These give a pretty good indication what the display really looked like.
Map of the Expo:
Map and picture of the Palace of Varied Industries where Rubberset had their display:
Posters from the fair:
Rubberset playing cards were given away to all who visited their display at the expo.
These were made by the New York company Andrew Dougherty, based on the cancellation mark of the 2 cent tax stamp.
I highly recommend this 10 minute video to get a feel for what the
"Phantom City" was like.
It was put together in 1940 using original news footage of the fair.
It really gives you context to the world in 1915.
Disclaimer: This site is not affiliated or endorsed by Rubberset Company, a division of the Sherwin-Williams Company. Rubberset Company has a website with their summarized history here. This site is exclusively concerned with the early history of the company as it relates to their shaving brushes and was compiled from public information freely available on the web. It is intended to be informational in nature, not commercial.