Fuller Shaving Brushes
It's my belief that from the end of WWII until 1957 Fuller shaving brushes were actually made by Rubberset. There are several things that point to it:
1/ Many models say "Plastiset" on them. This name was trademarked by Rubberset in 1944
2/ Fuller was not listed as a brush manufacturer in the 1958 "Importation of Foreign Excess Property, Hearings before a subcommittee of the committee on government operations, House of Representatives, eighty-fifth congress, second session." It states that there were 14 companies in the US making shaving brushes as of May 1, 1950. They were:
|1||American Safety Razor Co., Brooklyn, N. Y. [Made Ever-Ready brushes]|
|2||Made Rite Brush Manufacturing Co., Bronx, N. Y.|
|3||Ascher Stern Co., New York, N.Y.|
|4||Duro Bilt Brush Manufacturing Co., Bronx. N. Y.|
|5||Royal Brush Co., New York, N. Y. [Made Sanax brushes]|
|6||Hardright Brush Co., Belleville, N. J.|
|7||James Lowe Erskine, Brooklyn, N. Y.|
|8||Pal Shaving Brush, Inc., New York, N. Y. [Made Opal brushes]|
|9||Peerless Brush Manufacturing Co., Burlington, Vt.|
|10||Wontshed Brush Co., Troy, N. Y.|
|11||Baja Brush Manufacturing Co., New York, N. Y. [Stopped making shaving brushes between 5/1/1950 & 9/1/1952]|
|12||Cass Brush Co., New York, N. Y. [Stopped making shaving brushes between 5/1/1950 & 9/1/1952]|
|13||Rubberset Co., Newark, N. J. [Stopped making shaving brushes 8/31/1957]|
|14||S. H. Schoenberg Co., New York. N. Y. [Stopped making shaving brushes between 5/1/1950 & 9/1/1952]|
3/ In the same document Elwood M. Jones, Jr., President of Rubberset Company, said in a letter to the American Brush Manufacturers Association on July 11,1958:
"I might add also that we believed ourselves to be reasonably well diversified in that we sold the drug and department store trade under our own label, we did a fair amount of syndicate business and door-to-door sales business under private label."
Door to door sales business is what Fuller was known for. It would be a stretch to think Rubberset was competing successfully against them in this arena.
No Model Number
0 - Looks a lot like a Rubberset model 6-75
Fuller - Made in Canada
History of Fuller Brush
1906 - Alfred C. Fuller founds the Capitol Brush Company with an initial investment of $375. He worked out of his sister's basement in Boston, Massachusetts, making the brushes at night and sales calls during the day. Later that year, he hired the first employees, a brush maker and a salesman. By the end of the year, he had engaged two dozen men as dealers.
1908 - The first female Fuller representative is employed – Alfred's wife, Evelyn, who out sold him her first day, and almost every day thereafter, for the next 2 years.
1909 - The business becomes a national corporation after an ad calling for salesmen, placed in the Syracuse Post-Standard, yields scores of applications resulting in the hiring of 260 dealers.
1912 - Alfred hires Frank S. Beveridge to help recruit college students. Beveridge remains with Fuller until 1929, when he left to begin one of The Fuller Brush Company's competitors, Stanley Home Products.
1914 - World War I begins, creating a demand for specialized brushes.
1915 - A nationwide system of distribution centers is established. The Fuller "Handy Brush" was developed as a door-opening gift.
1918 - Fuller District Managers convene in Hartford, Connecticut, for the first annual meeting.
1919 - A national appeal for salesmen appears in Everybody's Magazine. More than 7,000 responses are received in one month.
1928 - The first national dealer convention was held in Troutdale, Colorado.
1932 - A new catalog becomes the official calling card of Fuller representatives.
1940's - Forty million Fuller brushes go to clean the weapons of the armed forces during World War II.
1942 - Under the direction of Alfred's son, Howard, Fuller begins to sell quality luxury hairbrushes with a 5-year guarantee.
1943 - Howard Fuller becomes president of The Fuller Brush Company. New product lines are introduced, a total of 200 items, ranging from a basic stock of brushes to toiletries, vitamins and household chemicals.
1948 - The "Fullerettes", a sales team of women, is formed to sell a new line of cosmetics and hairstyling products.
1956 - Fuller product line expanded to 340 products, including aerosols, detergents, chemicals and more. The product brochure becomes a catalog with a print run of 5 million by 1957. The sales force is made up of 7,000 full-time dealers. At that time, Fuller would only sign up those who made their living selling Fuller products.
1960's - The number of female Fuller representatives is on the rise – more women are joining the work force to supplement the family income.
1968 - Sara Lee Corporation, then operating as Consolidated Foods Corporation, bought Fuller Brush from the Fuller family.
1972 - The manufacturing operations for Fuller Brush were moved from Hartford, Connecticut, to the present location in Great Bend, Kansas.
1986 - Fuller tests the first mail-order catalog. The program is successful.
1987 - 1.5 million catalogs are mailed four times a year. Fuller now makes more than 500 different brushes. Other Fuller business includes contract work for Boeing, IBM, Pratt Whitney, McDonald Douglas, and the Federal government.
1994 - CPAC, Inc. purchases The Fuller Brush Company including the Consumer (door-to-door sales force), Commercial, Special Brush and Contract divisions of the Company. CPAC, Inc., based in Leicester, New York, is an acquirer, developer and licensee of brand names and manufacturer of specialty chemicals for the cleaning and personal care, and imaging markets.
1997 - Fuller Brush is recognized as "Outstanding Business of the Year" by the Great Bend, Kansas, Chamber of Commerce.
2004 - Fuller Brush renews its commitment of being in every home in America through taking its products direct to the consumer through traditional retail channels of distribution.
2006 - Fuller Brush celebrates its 100th Anniversary.
2011 - Arthur Pearson, a Fuller Brush salesman in Burien, Washington, for 73 years, dies at 93.
2012 - Fuller Brush files for bankruptcy.
2013 - Businessman David Sabin of St. Helena, California buys Fuller Brush Company.
Disclaimer: This site is not affiliated or endorsed by Rubberset Company, a division of the Sherwin-Williams Company. Rubberset Company has a website with their summarized history here. This site is exclusively concerned with the early history of the company as it relates to their shaving brushes and was compiled from public information freely available on the web. It is intended to be informational in nature, not commercial.